We're on a mission to create a community of empowered, authentic, and proud humans all over the world, all year long.
We achieve this mission via our high-quality & ethically-made products and by representing almost all identities within the LGBTQ+ community.
WE MAKE GRAPHICS & PRODUCTS THAT SPARK CONVERSATION & RAISE AWARENESS.
The conversations that happen when people wear our shirts are a part of our mission to promote LGBTQ+ pride, increase visibility and advance equality and justice. All of our shirts have a story and you can read about them in our shop!
"It all started in 2012 with the search for the perfect gay pride outfit.
The problem was, we couldn't find nice designed gay pride t-shirts and apparel – so we decided to create it. Since then, our mission has evolved beyond simply creating tshirts, hoodies and accessoires, and into something much more: to make fashionableand progressive designs available to a wider audience. Year after year, we continue or re-interpret the classics – Shirts, Hoodies, Longsleeves – by giving them a modern spin. But it's about much more than only the clothes themselves. The full collections we now create are expressions of our prevailing value: freedom & equality
Ultimately, PRIDE SHIRT is a lifestyle. Namely, a lifestyle not limited by geography – one that's truly international, while simultaneously grounded in the most dynamic, exciting urban centers of the world. And that lifestyle is reflected in our network of retailers and ambassadors – from all across Europe, to North America and beyond."